Can Online Experiences Impact Jewish Outcomes? New Data Says Yes

Online Jewish content has the potential to meet a wide range of needs

By Ami Eden

The pandemic may be receding, but the continuing expansion of Jewish life online — from classes to family activities to prayer services — will continue. As a result, it has never been more important to understand the nature and depth of the impact that digital experiences can have on people’s Jewish lives, identities and practices.

At 70 Faces Media, the largest Jewish digital publisher in the U.S., we’ve been fielding questions about digital impact for years, especially in talks with funders. Are online Jewish experiences “real”? Is there really any lasting value in visiting a website, opening an email or interacting on social media? How can online activity influence Jewish choices?

Luckily, to paraphrase a great (or, at least, a “big”) sage: New data has come to light. And the underlying message is a powerful one — not only does digital media have the ability to reach unprecedented levels of people in a highly cost effective manner (in our case: 3 million+ monthly web visitors, 1 million+ social followers and 300,000 email subscribers), but online Jewish content has the potential to meet a wide range of needs and impact people in many different ways.

Ami Eden is the CEO and Executive Editor of 70 Faces Media. Those looking for more information about the study and opportunities to enhance your organization’s digital reach and capabilities should send an email to [email protected].

Read the full article in eJewish Philanthropy