Jewish Engagement

Virtual Engagement Research

– by Benenson Strategy Group

September 14th, 2020

Supported by the Charles and Lynn Schusterman Foundation and Jim Joseph Foundation, the Benenson Strategy Group surveyed 1,001 American Jews nationwide, ages 18-40, from June 29 – July 15, 2020. The research objectives of this projects were to:

  • Assess how Jewish young adults are responding to the ongoing pandemic and how they are engaging (or not engaging) with virtual programming from organizations right now.
  • Understand what kinds of virtual programming Jewish young adults are seeking out right now, and why: what appeals to them about certain programs and/or organizations, what kind of needs they fill, and what it is about a program that makes it worthwhile or meaningful.
  • Identify how organizations can enhance and expand virtual Jewish programming to best meet the needs of young Jews today.

View the full report and data

Read Emotion Before Content: Evidence Based Recommendations for Designing Virtual Jewish Engagement, by Rella Kaplowitz, Stacie Cherner, and Lisa Narodick Colton, in eJewish Philanthropy