Virtual Engagement Research

Supported by the Charles and Lynn Schusterman Foundation and Jim Joseph Foundation, the Benenson Strategy Group surveyed 1,001 American Jews nationwide, ages 18-40, from June 29 – July 15, 2020. The research objectives of this projects were to:

• Assess how Jewish young adults are responding to the ongoing pandemic and how they are engaging (or not engaging) with virtual programming from organizations right now.
• Understand what kinds of virtual programming Jewish young adults are seeking out right now, and why: what appeals to them about certain programs and/or organizations, what kind of needs they fill, and what it is about a program that makes it worthwhile or meaningful.
• Identify how organizations can enhance and expand virtual Jewish programming to best meet the needs of young Jews today.

Virtual Engagement Research, Benenson Strategy Group, August 2020

Access the data files to Virtual Engagement Research from the Berman Jewish Databank

Read Emotion Before Content: Evidence Based Recommendations for Designing Virtual Jewish Engagement, by Rella Kaplowitz, Stacie Cherner, and Lisa Narodick Colton, in eJewish Philanthropy