Illuminate, Connect, Inspire: The Jewish Outcomes of 70 Faces Media
July 20th, 2021
Created in 2015 out of the merger of the Jewish Telegraphic Agency (JTA) and My Jewish Learning (MJL), 70 Faces Media is the largest Jewish digital media organization in North America. 70 Faces Media takes its name from the ancient rabbinic teaching that there are 70 faces to the Torah — “that the creation of Jewish knowledge and narrative is the product of diverse insights, perspectives, and personalities.”1 It operates five digital media brands reaching over 3 million average unique users per month. Collectively, these brands are envisioned to serve as a virtual town square that illuminates the multiplicity of Jewish life today, connects people to each other and to the Jewish story, and inspires them to renew this story for our time.
At the end of 2019 and throughout most of 2020, 70 Faces Media partnered with Rosov Consulting to measure the Jewish impact of its brands. Previous research suggests that Jewish digital media may indeed have profound impact on its users. Studies have shown that some people in the developed world spend more time engaging with digital media than they do sleeping. Digital media consumption affects how we do our work, meet our life partners, and even our physical health;3 and American Jews are affected by digital media no less than anyone else. What has not been known is what impact Jewish digital media have on users’ Jewish lives — on how they think and feel about their Jewish identity, what they know, and how they behave as Jews in the 21st century.