Impact Through Information Influence

This 2025 project by SubCulture Systems explores the impact of new media—including social media, podcasting, and online videos—on reaching and influencing key stakeholders by asking “How does new media influence stakeholders, particularly through reach and exposure frequency, and what are the resulting impacts on behavior and attitudes?” Key activities included a compilation of research on new media’s reach and effectiveness into a literature review, development of frameworks to assess investments, strategies proposed for real-world testing, and identification of potential New Media advisory group members.

“Impact Through Information Influence,” SubCulture Systems, January 2025