Reimagining Hebrew School: Research Summary

This research by Sense Worldwide in late 2024 was phase one of a larger emergent strategy project designed to address how we might reinvent or supercharge the supplemental, elementary age Jewish learning experience so that it deeply resonates with and is widely adopted by “the 70%.” The 70% are defined as those North American, non-orthodox, self-identifying Jewish and Jewish+ families who currently choose not to affiliate with traditional Jewish institutions or enroll in traditional supplemental Jewish education. (Note: because this research phase is part of a larger project, the Strategic Hypothesis represents recommendations for applying the findings).

The comprehensive research phase involved several components: a literature review;  Global Mind Expansion Sprint; interviews with seven category, cross-category and cultural experts and change-makers; identification of the foundational building blocks for meaningful childhood experiences, modern values and parenting principles; and ethnographic deep dives with 18 unaffiliated families.

The research revealed a diverse set of needs and pain points for the 70% which are distributed over the life cycle of a family unit.

“Reinventing Hebrew School: Research Summary,” Sense Worldwide, December 2024