Cultural Experiences of Jewish Americans

This 2021 study utilized a research methodology fine-tuned by Harmony Labs using opt-in internet panel data to explore the cultural experiences and media preferences that make the Jewish American community unique. Researchers identified over 2000 research panelists who engaged with Jewish life on the internet over a period of a year. (Note: the terms “mapped and unmapped” were placeholders and not terms we use now to describe people who are not served or are underserved by Jewish institutions and organizations)

Key insights:

• Jews are avid information-seekers, consuming news to make sense of the world.
• When not consuming news, top content still features information and learning.
• Jewish users are distinctively associated with movies and unmapped Jews in particular are uniquely drawn to the fantastical, especially superhero content from Marvel and DC.
• Finally, unmapped Jews are drawn to “cozy” content – related to food, home and comfort.

“Cultural Experiences of Jewish Americans,” Harmony Labs, December 2021